This campaign was designed to re-engage and encourage members of the community to sign up for a library card. It spanned across many platforms including digital signs, billboards, web ads, social graphics, bus banners, and physical postcards. In September and October of 2022 there were nearly double the amount of new library card sign-ups compared to the previous year.

Client: Cincinnati & Hamilton County Public Library
Design, Illustration: Brooke Wells

Library Card Sign-Up Month

RE-ENGAGEMENT CAMPAIGN